Formerly known as 'Dubai Improv Tribe' is an improv comedy group, based in Dubai actively organizing improv comedy shows, jams, workshops and podcasts. 

With their defined name 'U-Cubed', came along the need for a new logo identity that was formal in representation, catering to the corporate organizations and community, but with a subtle and smart treatment, reflective of their services.

A formal styled wordmark logo along with the tagline. With a smart differentiation of the 3 U's in the name, narrowing to a mnemonic of U cubed symbols as well.

Logo variations family of tagline, stacking and thumbnail mnemonics for digital, print and social media applications.